All black, everything.

Despite the fact summer has arrived I am as usual your favorite fashion journalist/ blogger/ DJ- 

dressed in black. 

I might treat you to some variety over the weekend and show you some of my latest nail colors + playlists.

LV 2 YA ALL 

- Em 

THE LYF

As a fashion journalist my job is to find out the newest most innovative brands and research them and as a teenage girl my job is to be self obsessed and as a mix of both I am very conscious of what I wear. And thus I fell upon the gorgeous brand called The Lyf. And i'm not the only industry insider who's fallen head over in love with this preppy meets grunge Canadian brand, they sell on Asos and have a beautiful Tumblr to match.

The dungaree and tights are my own but the Lyf is responsible for this beautiful 90's grunge beanie. 

Check out their ASOS market place  and indulge in some of their incredible designs.

- Em

INSIGHT

Lately my mind has been totally everywhere, and apart from the odd fantasy about having glitter dusted eyelashes my mind has been totally unfocused. I feel like London Fashion Week has completely drained my creativity, every spare moment has been spent typing up reviews of shows and emailing fast track PR people. So during this week I finally just stopped and it seems to me music caught up with me. Music is always going to be closely linked with fashion, whether its through singers inspiring fashion or fashion inspiring singers or singers show casing at fashion shows the two are bonded.
Anyway, recently my Ipod has been really relevant and from Azealia Banks to CHRVCHES it has been playing non stop. So I thought i'd write you a playlist with no set theme but to just generally appreciate how awesome music is.

PLAYLIST:

1)  Sky Ferreria// everything is embarrassing

2) Crystal castles// Celestica

3) Swim deep// The sea

 

4) Bastille//sleepsong

5) Sky Ferreria// red lips

- E

DAY ONE OF LONDON FASHION WEEK.

For every season I have ever attended of London Fashion Week I have made it an absolute rule that I attend the very first day.  Basically the reason for this is the atmosphere. The atmosphere is electric- on fire with hundreds of individuals who between them form an A-Z of Haute couture designer brands and are each adorned with their own specific 'style'. 

 This London Fashion Week I was incredibly lucky to have been sent tickets to the Liz Black presentation at Vauxhall Fashion Scout for the first day of LFW.  Not only did I get tickets for myself but also for my stunningly well dressed best friend/co-editor (we met via blogging, so dont believe everything they say about stranger danger).   Although on the note of strangers I hasten to add, beware of street style photographers. They will follow you.

The Liz Black collection was incredible it was full of strong and classic silhouettes and monochrome colour blocking. We have a major 60's revival going on over at London Fashion Week along side more edgier textures such as velvet taffeta yet sustaining Liz Blacks signature elegant and minamalist look. The presentation itself was insane, based around an Alice in Wonderland theme the show was more like a drama presentation than your average catwalk show; just with INCREDIBLE clothes.  I filmed some footage aswell so you can see it in all its sinister Alice in Wonderland glory. A more detailed review of the collection will be published in the newest issue of  RunAway magazine.

 Liz Black, Vauxhall fashion scout, AW14

 Can I just point out now that Somerset house may be THE most magical venue, for any of you that have ever been iceskating there in the winter you'll know exactly what i'm talking about. So it seems totally fitting that a handful of the most talented designers should be exhibiting here. One of these exhibitors was Sister by Sibling who if you didnt know I have had  a major crush on since last season, but there were so many other exhibitors I fell in love with basically every room we entered.

Another bonus of London Fashion week is that every season NEWGEN find some way to put a little bit of fashionable spark into our  mulberry bags to take home. This year it was badges free vending machines full of designer badges including J.W. Anderson and Simone Rocha. Now finally I feel I should fill you in on what I was wearing:

Tights: Urban outfitters Chiffon blouse Topshop Black dress: H&M Bangles: Vintage
Coco looks alot like she just walked out of a Mary Katranzou show so you'll have to ask her.

I promise this is an unflattering photo, but street style photographers are relentlessly taking unflattering photos. So I thought in the spirit of fashion week I had to post this.

SOFT GRUNGING AT LFW DAY 2

So yesterday a street style photographer told me that 'if I was any more soft grunge i'd be dip dyeing my cat. I wasnt entirely sure how to respond to this, but luckily I had a presentation to attend too so I kind of just strutted off.

I strutted my way to the Bolzoni&Walsh and Orla Kiely presentation where as soon as I got through the door I was greeted by two very adrogynous models on moter bikes. This presentation was a perfect way to highlight the androgynous side to Bolzoni&Walsh's asthetic. In a seperate room were photos of the rest of the collection including gorgeous velvet suits.

 

 Upstairs was a completley diffrent story. Delicate models with beehives and eyeliner sat at type writers occasionally getting up to show off their elegant 60's clothing. I am fascinated and over joyed at the sudden sixties revival going on at the moment, feminine shapes paired with monochrome colours.

And despite the fact I was running the risk of being violently attacked by a fellow photographer I recorded a little footage for you:

 

 I then battled with public transport for a good hour or two and found myself back at Vauxhall fashion scout in time for Dans La Vie ( Rira Sugawara). The collection was inspired by 'the dark experiences of cyber attack' this seemed a very abstract concept, so I was not entirely sure what to expect. Luckily I was front row this time so the footage is slightly clearer however I dont think it quite gets across the atmosphere, the whole show seemed very dark and surreal. I loved the snake skin textures and striking face coverings. Anyway it's really a collection everyone should experience for themselves so i'm going to leave you to interpret it your own way.

- Emily